Search Engine Marketing &
Internet Presence Management
When it comes to driving traffic to your website, search engines are king. Being found through Google, Bing, and Yahoo! can mean the difference between making a sale or falling by the wayside.
For this reason, SA4i offers Search Engine Marketing as part of our Internet Presence Management program. Search Engine Marketing, or SEM, includes all forms of online advertising including:
- Pay Per Click text ads
- Banner ads
- Display ads
- Social Network Marketing
- Video Production
- Email Marketing
- Other, unique advertising technologies
These ads are designed to increase website traffic, convert web visitors and attract new customers from other online sources.
SEM is becoming much more comprehensive, complicated, intricate and difficult to manage. Google and others are constantly developing innovative new technologies that are rapidly entering the digital media arena and the results are providing new and exciting opportunities to reach more new customers. But most companies and their marketing teams are simply just not capable of absorbing, initiating, managing or analyzing internet marketing and advertising efficiently. As a result, their campaigns often fall short of the desired objective.
SEM includes Search Engine Optimization (SEO) activities. SEO is the intentional and methodical work flow process of establishing a natural rank position for important keyword or keyword phrases on the first page of Google, Bing and Yahoo. Rather than paying to be present on the first page with an advertisement, a successful SEO campaign will establish a consistent page one rank position placement for a company.
For this reason, SA4i has developed its Internet Presence Management System (IPM). IPM is a new and powerful service designed to cut through the challenges associated with using the internet to acquire new customers by initiating a series of advertising management methodologies designed to maximize the potential of SEM. All SEM activities, including paid advertising, PPC, SEO, Social Media and all online marketing are constantly evaluated and properly coordinated. Most importantly, our IPM services are provided based on the size and scope of each campaign.
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All of SA4iís Search Engine Marketing services are available independently, or as a suite of bundled services. For a review of how our IPM system can make your internet advertising more effective, Click to Chat or Call to set up a meeting for click for more information.